Business Idioms 2
The focus in example number two of 'Business Idioms' is on a quaint, boutique style real estate agency in the city centre.
Henry is the owner of a real estate agency, and has been running it for almost 15 years. Business is tough right now, and so he has called a meeting with his team to start the ball rolling on the agency's next marketing campaign to boost more business.
The ball rolling?
What does this mean?
It means to hurry up and get moving!
Boost business means to make more money. $$$$
It was Henry's turn to chair this week's meeting. He and his team got together and brainstormed some ideas for their new campaign. They know it's a buyer's market right now when it comes to real estate, so they need to come up with some cutting edge ideas that will give clients some real bang for their buck. The agency needs to cut back on certain expenditure, while at the same time keeping its finger on the pulse in terms of meeting customer expectations. Everyone needs to be in the loop for this project, which aims to reduce lead time for customers, while at the same time, making sure that each salesperson gets their end of the deal.
Henry ran his team meeting this week. He and his team thought of ideas to better advertise their services. Right now, customers who want to buy have PLENTY to choose from, so they can shop around. If Henry's Agency doesn't provide great value for the customer, s/he will go to another agency. One strategy for Henry is to spend less on things they don't need for the business, but he still needs to be competitive with other agencies. He wants his team to know every aspect of their new marketing ideas. He especially wants the agency's new marketing ideas to produce faster results for his customers so they don't wait too long to move into their new home. He also wants to make sure that his sales team get rewarded for their efforts.